Job Description

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of:

Prioritizing our Customers

Doing more with less

Thinking Differently

Respecting one another

Moving deliberately and quickly

Taking initiative and delivering

About the Role:

Misfits Market is seeking a savvy social media professional with an interest in content creation to engage and grow Misfits Market’s community across all social media channels. We’re looking for someone to support and strengthen our social media strategy, and deliver social campaigns that drive brand awareness, customer acquisition, and retention.

The Misfits Market Marketing Team represents the implementation of our external communications strategy. This role reports into the Content Strategy Director and will work closely with our Merchandising Team and Creative Team.

Contract Details:

• Job Title: Contract Social Media Manager & Content Creator
• Location: Hybrid work schedule based in NYC
• Schedule: Full-time, Contract position
• Compensation: $7,000/month
• Position Duration: 6-Months

Responsibilities:

• Support the Content Strategy Director in honing Misfits Market’s social media strategy
• Ideate, develop (caption writing, design direction, and more), and post all organic social media content to all platforms, including but not limited to Instagram, Facebook, TikTok, and Pinterest
• Ensure that all social media posts are accurate and meet our Brand standards, from copy to creative
• Optimize Misfits Market’s organic social media efforts against awareness and customer conversion goals
• Work closely with the Social Community Specialist on community building and engagement strategies
• Collaborate closely with the video team in ideating, filming, and optimizing video content to be posted across social platforms
• Participate in team meetings and presentations, contributing ideas, and having a say in the company’s big picture creative marketing strategies
• Define, report, and analyze metrics to formulate measurable insights to guide and optimize social media strategy
• Be an internal champion for storytelling that’s strategic, data-informed, and distinctly Misfits
• Execute video concepts by filming in whatever setting best brings the idea to life—whether that’s at home, outdoors, or on location—with occasional travel as needed

You are:

• Someone who lives and breathes social media. You spot emerging trends before they hit the mainstream and know when—and why—to leverage them in ways that genuinely connect with audiences.
• A platform-native expert. You understand best practices across Instagram, Facebook, TikTok, YouTube, Threads, LinkedIn, and emerging channels, and you’re comfortable adapting content to fit each platform’s language and culture.
• A strong storyteller. You excel at content ideation, social copywriting, and short-form scriptwriting, and you know how to guide video production from concept to publish-ready asset.
• Comfortable and confident on camera. You’re willing to show your face, film yourself, and use basic in-app editing tools to bring ideas to life quickly.
• Passionate about food and the impact Misfits Market is making on the food system. You’re excited to help tell that story creatively and consistently.
• A curious, collaborative, creative thinker. You thrive in a team environment, bring imaginative solutions to the table, and think beyond the obvious.
• Adaptive and flexible. You’re at ease in fast-moving environments and can prioritize, pivot, and decide with clarity when things change quickly.
• Resourceful and proactive. You can take a loose brief and quickly turn it into polished, high-impact content—often getting scrappy in the best ways to make ideas happen.
• Performance-aware. Knowledge of performance marketing goals and experience partnering with Paid teams is a plus.
• Organized and familiar with creative workflows. Experience with tools like Asana and Figma is helpful.
• Experienced. You have 1–3 years managing social media channels for a D2C or CPG brand.

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